2003年,有這么一群年輕人為了表達自己對品牌及行銷的看法,成立了易謀廣告。

在這十余年里,經由易謀協助解決的品牌及行銷問題,遍布各個領域。既包括跨國品牌本地化的適應性解決,亦包括國內初創品牌的成長孵化。

而易謀所服務的品牌,均能保持形象單一貫徹,同時向不同的策略目標對象傳達特定訊息。清晰貫徹地傳達品牌的特質,是品牌與其受眾建立長久關系的必要基礎。

易謀一向深明此道,因此會專注協助客戶構思出一個既貼切、實在又獨樹一幟的意念,傳達其品牌的精髓所在。這個獨特而又可擁有的意念,切合地和客戶相關;卓爾不群但容易理解,并能輕松喚起記憶。

In 2003, a group of young people formed an advertising campaign to express their views on branding and marketing.

Over the past ten years, the brand and marketing problems that have been easily solved by the company have been found in various fields. This includes the adaptation of localization of multinational brands, as well as the growth and incubation of domestic brands.

The brands that are easy to serve can maintain a single image and convey specific messages to different target audiences. It is necessary to establish a long-term relationship between the brand and its audience.

This is always a good idea, so it will focus on assisting customers to come up with an idea that is both appropriate and unique, and conveys the essence of its brand. This unique and attainable idea is relevant to the customer; Outstanding but easy to understand and easy to recall.

  • 當我們在關注競爭品牌而不是從消費者的真實需求出發,事實上,我們正在親手打造一個同質化的時代,而對消費者來說,您的品牌正離他們越來越遠。

    When we are paying attention to brand competition rather than begining from the actual demand of consumers, in fact, we are fashioned an era of homogeneity, and for consumers, your brand is far from them.

  • 而當我們暫時停止關注競爭品牌,試著和消費者拉近距離,您會發現,你突然擁有了嶄新的視野。

    And when we stop focusing on competitive brands and try to get closer to consumers, you'll find that you suddenly have a new vision.

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